All contractors will have a bachelor’s degree in Communication Arts, Advertising, Digital Media, Journalism, Marketing, in related field, or equivalent practical experience specializing in content creation and management.
- Yes, has experience and working understanding of that skillset relevant to the years shown
- Some, exposure to the skillset but perhaps no solid working understanding
- No, probably has not had experience with that skillset
| BEGINNER | JUNIOR | SENIOR | |
|---|---|---|---|
| Years of Experience as a Content Writer/Marketer, Copywriter, or similar role | 1 to 2 | 3 to 4 | 5+ |
| Portfolio of published articles | |||
| Familiarity with web publications | |||
| Excellent and persuasive written and verbal communication skills, including idioms and current trends in slang and expressions | |||
| Hands-on experience with Content Management Systems (e.g. WordPress) | |||
| Familiarity with digital and email marketing, and web analytics | |||
| Familiarity with SEO | |||
| Proficiency in MS Office applications and Google Docs | |||
| Strong interpersonal skills and willingness to communicate with clients, colleagues, and management | |||
| Good time management and research skills, including prioritizing, scheduling, and adapting as necessary | |||
| Strict adherence to the style guides of specific clients and their policies for publication | |||
| Ease of grasp and familiarity with each client’s requirements and the company’s brand image, products, and services | |||
| Tech-savviness with the ability to make complex, technical jargons easy-to-understand even for non-technical people | |||
| Develop a consistent brand identity for specific clients and estalish their online presence while managing the content team | |||
| Creativity and Leadership Skills |

